Abraham Blog

Strategic Marketing Plan - Tips for Presenting It

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Once you present your strategic marketing plan to the investors or executive team of your business, you are actually selling your ideas to them instead of reading off the detailed plan. A good presentation makes use of the skills learned from salespeople, actors, and teachers to be both persuasive as well as memorable. Let your audience obtain the details of your plan by reading it whenever they want to. When presenting your plan, always be confident and try to engage with your audience right from the very beginning of your presentation to generate support and enthusiasm.

There are several tips on how you can present a strategic marketing plan successfully. One of these is to grab everyone’s attention from the beginning of your presentation. You may use a powerful image or graphic when representing your plan’s goals, the product, and the customer. If possible, it’s also a good idea presenting dramatic statistics, which underscore the need for suggestions in your plan. These could include placing declining sales figures, some metrics that illustrate your point, and customer attrition.

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Once you got your audience’s attention, engage them in your presentation through asking some questions about what you are trying to point in your strategic marketing plan. For example, show them a brief survey so they would agree with your recommendations and conclusion. Through using several techniques, you will be able to deliver presentations that are interesting and joyous.

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